A woman wore a hidden camera in her bra to point out simply the number of times per day that folks steal sneaky glances at a woman’s breasts. The explanation WHY isn’t to embarrass the boys – and ladies – within the video, but to lift awareness for a far bigger cause than street harassment.
In honor of October’s Breast Cancer Awareness month, Nestlé FITNESS created this video to encourage the ladies to pay more attention to their own breasts. The campaign, which goes together with the hashtag #CheckYourSelfie, shows that some folks sneak less obvious split-second glances, whereas others simply flip their heads and stare.
In those 36 days, completely different folks snuck a peek at her hot pink bra. To be fair, it absolutely was peaking out of her unzipped sweater, however, the video’s main objective is to point out to all the ladies out there how absolutely necessary it is to screen themselves for early cancer signs.
The video ends with a caption that reads “Your breasts are checked out on a daily basis. So, when was the last time you checked your own.”
Help the ladies bear in mind to “think pink”, by spreading this vital message!